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Ensuring Business Success: Planting Publicity Seeds Now for 2007 Marketing Articles | August 17 Chase Winovich Jersey , 2006
As the year 2006 starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2007. Those plans could include anything from setting up goals for new products to pre...

As the year 2006 starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year 2007. Those plans could include anything from setting up goals for new products to preparing marketing Joejuan Williams Jersey , sales and PRpublicity campaigns. When it comes to your publicity plan, WHEN you launch your campaign can be just as important to what and how you launch.

HOLIDAY PUBLICITY OPPORTUNITIES:

If your productbusiness lends itself to increased holiday sales, the next few weeks are a perfect time to get a publicity campaign launched ? given the right media targets. Many holiday issues are already been laid out for magazines N'Keal Harry Jersey , and many other media outlets are feverishly seeking informationpitches on innovative stories for the holidays. Some media outlets even reorganize or beef up staff around the holidays to allow for an increase in stories on products. Have your publicist help you take advantage of this increased media opportunity.

PLANTING PUBLICITY SEEDS NOW FOR 1ST QUARTER RESULTS:

Some business owners may be of the mindset: ?I think we?ll wait to launch a publicity campaign until after January 1st.? The problem is -- if you wait to launch your publicity campaign until the first of the year hoping for a quick media interest blast in January, you may be in for a quiet month. Keep in mind most media outlets have editorial lead-times of a few weeks to 6 months. Also what some entrepreneurs don?t realize is this. Because of the increasing number of publicity pitches media outlets receive, anything you send out is subjected to what I call the ?media digestion period? ? simply put ? that is a period of time (sometimes weeks Jarrett Stidham Jersey , sometimes months) that it takes media outlets to:

#1) seeunderstand your release and decide if they are interested;

#2) find spacetime in their editorial calendar to place the articlenews storyshow segment.

The potential placement is also directly dependent upon how quickly and efficiently your publicist or PR agency can help the media secure the placement. Media relations is crucial. Your publicist?s job is to make the reportereditorproducer?s job as easy and as effortless as possible - which will lead to quicker and more numerous placements for your business.

When it comes to publicity pitches, the facts are: placement is totally up to the discretion of the particular media outlet; and very few media responses are immediate. I have in fact had media outlets respond even before the media release seemed to settle in the fax machine tray. Conversely, I also had one media outlet that responded 17 months after a pitch. (I had to ask the reporter what the YEAR was on the release!) NO placement is guaranteed Sony Michel Jersey , but you can definitely increase the odds. Even if your productbusiness if a dead-on perfect match for a media outlet?s editorial profile, you are not guaranteed placement without some hard work and media relations. That?s why timing of your publicity pitch is so critical. Have your publicist get your pitch to the media, allow the editorial staff to digest it a bit Stephon Gilmore Jersey , and strategically and professionally ?rattle the cage? over the next several weeks to generate as many placements as possible.

What we are trying to do is plant seeds in media outlets? editorial garden so they will bear fruit -- in the form of articlesshow placements -- continuously over the next several weeks and months. Like the plant that comes from a seed, publicity placements can also grow roots and lead to other arterial media placements in other media outlets. Given the right tending, the publicity seeds you plant over the next few weeksmonths will indeed germinate and you?ll reap a wonderful harvest for your business well past the first quarter of next year.

If you plan on taking some pictures at a wedding Tom Brady Jersey , there are a few shots That seem to end up in every album. If you capture all of these events, you will be known as a great photographer.

Number one is the cutting of the cake picture. The usual sequence starts with a close up of the cake followed by both bride and groom looking down and cutting then looking up (this is the best shot). It ends with a ritual feeding each other and hopefully not a smash job. One full length shot is enough. The rest should be cut at the knees for a medium crop. The feeding can be closer.

Second is the first kiss after the ceremony. This event can come quickly so you'd better be positioned ahead of time with your finger on the button and the camera to your eye. You only get one chance. This picture is mostly symbolic so it doesn't matter if you can't see all of the faces.

Third most popular is the picture of the bride and groom getting in the limousine after the ceremony. Right after the throwing of the rice shot, you must race around to the street side of the car Julian Edelman Jersey , open the door and be prepared to stop the bride from entering prematurely. You must get the bride and groom's faces close to each other for a good shot. Take two to be sure.

Loved by brides, grooms and parents alike is the close up picture of the bride looking up into the groom's eyes. Include the bouquet and show the rings in the shot. Make several variations: looking at the camera, touching heads Cheap New England Patriots Hats , and looking out to the distance. Of course take some full length pictures, some with the flowers on the ground , the bride and groom hugging.

Fifth is the toast picture. It makes a great wallet and thank you card as well as ending up in every album. Because it is . Desechables Mascarillas Comprar n95 mundschutzmasken kaufen n95 masker medisch kopen Disposable Goggles Australia mascherine chirurgiche monouso cheap n95 mask Disposable Mask Hats Canada N95 Mask UK lunette médicale pas cher Cheap Air Max From China